![]() Alongside cottagecore are trends like “fairiecore,” “grandmacore,” and “farmcore”-an outgrowth of our society’s newly romanticized ideas of making (or baking especially baking) our own stuff and returning to simpler lives. The back-to-the-moors David Beckham, in shaggy sweaters and walking sticks, is just the latest famous example. Since the pandemic sent city dwellers scrambling for open, socially distant spaces, aesthetic trends have followed. “‘Craftcore’ is fashion’s new subculture in 2020,” the publication declared. ![]() As Nylon noted in March, the fall 2020 runways from January and February looked like they were created in a nursery lounge. Naturally, brands are jumping onto the train and releasing their own versions of the homespun. “They’re not a group that is going to post only about expensive things they’re a group that’s going to pay more attention to the creators who are the best at making their own version of those things.” “They might not have the purchasing power yet to go after luxury beauty and fashion items, but they are all about being creative and unique in the way they present themselves,” says Mae Karwowski, founder and CEO of Obviously, a TikTok marketing agency. TikTok’s Gen Z user base is especially likely to gravitate toward this type of homey-looking clothing. This content can also be viewed on the site it originates from. Making this sweater honestly gave me an appreciation for the original while also making it accessible to myself.” You can practically hear Anderson swoon. Additionally, so much clothing gets thrown out every season as trends come and go, making fashion a big contributor to global waste.” She adds, “I feel like there is something so special about seeing a project from beginning to end and knowing how much work goes into making a garment. “Garment workers in Bangladesh and other countries experience wage theft by big corporations. “I try to avoid fast fashion both for sustainability and the human-rights aspect,” says Katelin Tran, another TikTok user who’s moved from making her own JW Anderson cardigan to original designs or DIY versions of what’s available at places like Reformation. Today’s young fashion customer might know and/or care too much to fall into that rhythm, though. They might have clamored for H&M’s high-low partnerships with brands like Versace and Alexander Wang. In a past life, customers waiting for high fashion to trickle down in this way might pounce on “runway-inspired” clothes at their local Zara or H&M. Huffman says she now receives “hundreds of messages everyday since I posted the video” from users asking for crochet tips. ![]() Even knitting tutorials, it turns out, can thrive in the same way. Trends happen when users replicate dances created by other users, creators use the same lines of dialogue ripped from movies, TV shows, or just other random videos and lip-sync to them. By nature, the platform calls for copycats. ![]() On TikTok, though, nothing is simply viewed and noted. She posted a video of her crocheting journey to TikTok, where the video helped kick-start a trend and has been liked over 975,000 times. So she came to a novel conclusion: making the piece on her own. But her love for the piece, along with designer Jonathan Anderson’s work, was irreconcilable with its $1,600 price tag. Liv Huffman was left with such a feeling after seeing Harry Styles perform on a February episode of The Today Show wearing a colorful JW Anderson cardigan. Surely there is a German word that exists to describe the singular anguish of spotting a piece of clothing one knows immediately they will never be able to afford.
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